GTO Records was founded by Laurence Myers in 1974, after he had set up GTO Films and Arcade Records over the past two years. The label signed mainly pop and disco acts such as Billy Ocean, The Dooleys, Heatwave and released Donna Summer's records in the UK, all of which proved to be successful. The biggest hit released by the label was Donna Summer's "I Feel Love", which reached No.1 in 1977. GTP was initially distributed by Polydor Records.
In 1978, the label was sold to CBS Records. GTO Records was wrapped up in the early 1980s when its roster of acts were either dropped or moved onto Epic Records, also owned by CBS. The GTO back catalogue is currently owned by Sony Music.